Free advertising for the Church.
The PR executive crossed his office to shake hands. His expensively tailored suit and designer shoes gave him an natural confidence as he guided the clergyman to a chair. Without small talk, he asked what his firm could do for him. ‘My church wants to mount an advertising campaign across the nation – came the hopeful reply. The advertising man tried to hide pity since no mainstream denomination could ever afford his fees. Best to let the pastor down gently. So he asked what exactly he had in mind. ‘OK – We thought billboards, bus signs and maybe some television advents’ . There was silence in the room as the businessman sighed and tapped on a calculator. Then he pushed it across the desk. The Minister whistled and got up to leave. He was weary from similarly unfruitful visits to the city’s PR companies.
The PR Man felt a pang of sympathy.’ Look’ – he said – ‘I have a solution for you! It’s one any Christian can afford’. The clergy man looked perplexed – what could advertise the possibility of new trust, hope and change so cheaply? ‘ What is it?’- he asked.
‘Yourself’- came the surprising reply!